Objective
The client wanted quality marketing in user experience, which we delivered for Airbnb Experience in the Asia-Pacific region, whilst doing a photoshoot in the United States. Showcasing unique local experiences that resonated with travelers, we worked on a UI/UX design and streamlined the transition from online browsing to offline experiences.
Creative concept
The creative concept focused on a dynamic photoshoot with local cruise vendors, designed to evoke a "WOW" effect. We aimed to capture the essence of unique experiences offered on Airbnb, utilizing vibrant imagery of skies and opal white, that highlights cultural interactions and unforgettable moments, ultimately enhancing the branding and user appeal of the platform.
Challenge
The challenge was to effectively introduce unique local experiences to the Airbnb platform while ensuring that the travel journey remained memorable. We needed to create a compelling marketing and photo campaign that not only showcased these experiences but also streamlined the booking process.
