Objective
In an effort to highlight Korea's tourism, we explored various Instagrammable locations, including hidden gems, shopping malls, and views of nature. We captured images of nine distinct spots, each reflecting unique aspects of Korean culture and heritage.
Creative Concept
From reading books to scoping the web, talking to locals around Korea and gathering valuable information, we wanted to capture a diverse vision of the country’s distinctive quality. Our task was to cover them in unique angles for each spot with visual and written storytelling.
Challenge
Selecting only a few iconic locations was challenging due to Seoul’s myriad of attractions. Our highlights included, among others, Starfield Library, Anyang Art Park, and Seoul Tower. This experience provided valuable insights into Seoul’s essence.
